The trend is continuing, with Internet memes being referenced heavily in viral marketing pushes for video games. Today s AFK brings you Borderlands take on the whole Christian Bale episode several months back as he was berating a crew member on the set of Terminator Salvation.
Is it just a little late with this reference Gotta give them props for trying.
We Buy Joy: What Zero-Party Data Says About Customers
In the new post-cookie landscape, zero-party data is becoming increasingly important for brand marketers. Below, we’ll…
Why Games Are The New Social Platform
Gaming platforms are forcing an evolution across the social media landscape—and that’s good for brands. How…
New Data: New Investment Pours Into Gaming As Measurement Solutions Evolve
While global M&A activity slowed in 2022, VC still poured money into the gaming acquisitions as industry…
