When marketers think of bots, they usually shudder. Bots have been the bane of the display ad market for some time, costing about $7.6 billion this year according to the Association of National Advertisers with ad fraud.

But bots that mimic user activity and Facebook Messenger chat bots are really just the beginning of something even bigger—an evolutionary leap of sorts has made it possible for machines to begin learning. With so much data available out there and conversations occurring, we finally we have the ability to make sense of this data like never before, which we can use to hyper-target consumers.

Join [a]insight’s Kai Mildenberger and host Andrew Volpe as they discuss what the future holds for this radical shift in technology in this week’s [a]live.