Video game legend Atari has announced a strategic partnership with Internet of Things provider Sigfox to develop a line of new connected devices.
According to Sigfox, the world will soon see a “wide range of new Atari products, from the very simple to the highly sophisticated.” The first Atari-branded products will be designed for home, pets, lifestyle and safety. The press release did not reveal any specific details, so fans of the iconic video game brand will just have to use their imagination for now. Development of the new product line will begin this year. Sigfox specializes in providing an internet network for the IoT and currently operates in 18 countries, registering over 7 million devices, and allowing Atari to connect their branded devices worldwide.
“Atari, which has disruption rooted in their DNA, was quick to envision the transformative role that the IoT can play in interactive entertainment,” said Sigfox CEO, Ludovic Le Moan in a press release. “Our network bridges the virtual and physical worlds simply, reliably and inexpensively and this collaboration will launch a new dimension to gaming, while supporting features that are limited only by the imagination.”
IoT, for the uninitiated, is the wireless internet connection between objects across the world. This technology as been available for decades—from ATMs in 1974 to Google’s self-driving cars, but has increased in popularity with the availability of internet as it gains accessibility and affordability across the world. Analyst firm Gartner predicts that by 2020 there will be over 26 billion connected devices. The IoT market is expected to grow to $151 billion by 2020, according to market researcher Research and Markets. That includes infrastructure, software, processors, sensors and other tech.
During this year’s Samsung Developer Conference, the company announced Artik Cloud, a cloud service specifically made for connecting IoT devices. Meanwhile, Intel is investing in IoT, despite company-wide cutbacks.
“We think this is going to grow to 50 billion devices and trillions of dollars of economic impact,” Doug Davis, senior vice president of IoT, told VentureBeat in a recent interview. “It will change the way we live and work. As we go out talking, we see more companies investing in it. We are making a transformation from a PC-oriented company to one that powers things that are connected to the cloud and everything necessary to make that happen.”