The Digital Marketing World Forum (#DMWF) Conference & Expo arrives in New York next month (November 7-8) for the North American leg of its industry-leading events series.
Taking a two-day residency in the Hudson-side Javits Center, #DMWF will welcome more than 800 members of the digital marketing community to foster valuable new connections and actionable learning thanks to expert-led agenda.
#DMWF is proud to confirm support from its platinum sponsors Shutterstock and Crimson Hexagon; gold sponsors Lab Cave, Social Chain, SEMRush, Talkwalker and WatConsult; and silver sponsor Accelo, alongside more than 40 exhibitors.
Ticket-holders will gain full access to an action-packed agenda split between two central and complementary themes—Data, Disruptive Tech & UX (DDX), and Content & Social Media Marketing (CSM)—each track boasting a lineup of more than 80 digital marketing experts from globally-recognized brands.
Data, Disruptive Tech & UX
On DDX, attendees can join Google’s head of analytics – consumer, government & entertainment sector, Kevin Hartman, to learn about the power of UX in elevating offline customer experience (CX) and ROI, swooping over how to measure the impact of CX and the new technologies enhancing it.
Meanwhile, a panel featuring marketing leaders from POPSUGAR, Domino.com and UNICEF will reveal a glimpse into the industry’s future, focusing on the technologies set to revolutionize consumer behaviors across the globe.
Never more important in today’s climate of consumer privacy, Mozilla’s head of paid media, Justin Terry, leads a session tackling the role of ethics in data marketing, including how to align paid media strategies to your brand’s strategy with diligence paid to best practice.
Other brands represented on the DDX track include Samsung Electronics, Sunglass Hut & Oakley, Frenchtoast.com, La Maison Hubert, Reuters, HSBC Bank USA, SVSound, Live Nation, Verizon Wireless, TOD’s Group, National Geographic, Casper and more.
Content & Social Media Marketing
On CSM, delegates can take an unmissable lesson in ‘Digital Diplomacy’ from the United Nations, thanks to a session exploring how to handle a social media crisis from Charlotte Scaddan, information officer of the social media team of the UN Department of Public Information.
Experts from Shutterstock Custom, WeWork, Great Big Story and Sports Illustrated will converge their wisdom in a panel predicting the future of content marketing, including the new technologies and types of content that will engage the changing browsing habits of the consumer.
And who better to deliver insight into effective storytelling that cuts through noise than Robert Monek, executive producer, digital & social media, Disney ABC? Monek will explore the impact of the rise of ephemeral content on platforms such as Instagram and Snapchat, among much more.
Other brands represented on the CSM track include Subway Restaurants, Social Chain, World Bank Group, OXO, NYSE, Island Records, Mattel, Gerber US at Nestlé, CNN, Condé Nast, Dell, NBA, Coty Inc, Sage Software, Grubhub, Amnesty International USA and more.
For the full agenda or to register for your pass, head to the #DMWF North America homepage. Register to attend before November 2 and you will secure your ticket at the Advanced Rate, offering lowest price available ahead of the event.