Games have become a market that generates billions of dollars each year, and the Asian market is slowly but surely becoming the biggest player in the game.

A new report from Newzoo, titled Newzoo’s Global Games Market Report, suggests that 45 percent of the overall $99.6 billion global games market this year will be generated by Southeast Asia, including China, Japan and South Korea. It also notes that approximately 55 percent of all mobile game revenues will come from these key markets.

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The report also notes that Asian public companies managed to generated $36.2 billion last year, with 32 percent ($11.4 billion) coming outside of Asia. Half of this total came from Sony and Nintendo by themselves, with offerings for the PlayStation 4, 3DS and Wii U. Tencent was also a big player outside of Asia, generating $1.3 billion on its own, approximately 15 percent of overall business.

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As for which games are set to make the most money, 36 percent of the overall $45 billion total revenue will come from smartphones (totaling around $16 billion), followed by 35 percent from the PC/MMO market and 11 percent from console-based sales.

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Tencent continues to be the leader in Asian company profits, with $8.7 billion in 2015, a rise from its $7.2 billion the year prior; Sony, NetEase and Nintendo are close behind, each posting a small but steady profit from the previous year.

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