Women represent 19.6 percent of the staff at the top 25 tech companies, according to a study by hiring firm HiringSolved, and this week’s hires further hint on the diversification in today’s workplace. Here are some of the top personnel moves in marketing over the last week.
Laura Dames will now oversee all facets of Turner Studios after she was promoted to executive vice president and general manager of Turner Studios. Turner Studios collaborates with more than 70 departments across all Turner divisions, including ELeague.
Telemundo appointed Daniela Chaparro Vegas as its new vice president of marketing. Chaparro Vegas will be based in Miami and be responsible for marketing strategies to help grow Telemundo’s brand and expand the networks within the US Hispanic market. She worked as vice president of marketing and digital at NBCUniversal International Networks Latin America for the last six years, and marketing director for Sony Pictures Entertainment Latin America before that.
Specialty apparel chain New York & Company appointed Michelle Pearlman as its new chief marketing officer and new executive vice president of eCommerce. Pearlman will be responsible for marketing and visual aspects of New York & Company’s integrated omni-channel strategy and strategic initiative to further evolve as a broader lifestyle brand.
“Under Michelle’s leadership, we expect to more fully capitalize on New York & Company’s differentiation in specialty retail by elevating our key assets, exclusive merchandise, sub-brands and celebrity partnerships while furthering our strength in eCommerce,” Greg Scott, New York & Company’s CEO, said in statement.
New York & Company has 483 retail stores specializing in women’s fashion apparel and accessories.
Twitter appointed Anthony Noto as its new chief operating officer. Noto replaces Adam Bain, who stepped down from his position to pursue new opportunities earlier this week. Noto, previously the social media network’s chief financial officer, will manage the live content business and revenue-generating organizations, including global advertising sales, data, revenue product, global partnerships and business development, effective immediately.
“Anthony is a passionate leader who has shown an unmatched depth of financial expertise as our CFO,” Jack Dorsey, Twitter’s CEO, said in a statement. “He’s also a stellar operational leader, and consistently shows a capacity to take on more. [He] gives us confidence as we drive towards our goal of GAAP profitability in 2017 to ensure Twitter continues to serve more and more people.”
IGN Entertainment is expanding its video operations by bringing in Wade Beckett as chief programming officer. Beckett, who previously was chief programming officer and senior vice president of production at Fusion, will lead the video game and entertainment media company’s cross-platform video initiatives from their Los Angeles studio.
“Advertisers are increasingly looking to go beyond pre-roll with custom programs while platforms and content distributors are seeking differentiated original programming that speaks to the fan culture audience,” Peer Schneider, general manager and co-founder of IGN Entertainment, said in a statement. “The combination of IGN’s 20-year brand credibility in gaming and entertainment coupled with Wade’s experience in delivering original programming will cement IGN’s position as a leader in video for games and geek culture across all screens.”
IGN programs games and entertainment content for 132 million monthly users across 12 platforms, including mobile devices, Apple TV, Roku, PlayStation 4 and Xbox One.
Veteran sports and entertainment industry executives Happy Walters, founder and former CEO of Relativity Sports, and Josh Swartz, former president of Relativity Sports, announced the launch of Catalyst Sports & Media, a new vertical designed to take advantage of the shifts in media consumption in basketball, global football and eSports. Bryce Blum will lead its eSports division.
“Happy first identified the opportunity in eSports several years ago through our investment in Major League Gaming,” Swartz said in a statement. “We have spent a considerable part of the past year building a first class team with deep expertise in both endemic eSports and more traditional stick and ball sports. ESports represents a vast and still untapped opportunity for marketers to reach an audience that is not consuming sports content the same way it has over the last 25 years.”
“The financial opportunities in the burgeoning world of eSports are infinite and we believe we at Catalyst are uniquely positioned to take advantage of them,” said Blum. “I am thrilled to be working alongside such sports and media industry powerhouses as Happy, Josh and Brad, and look forward to helping transform the face of the eSports world for the betterment of all stakeholders. We are also excited to add other talented, eSports industry veterans in the coming months.”
Tiziana Barrow has been appointed vice president of marketing for RiskLens, a provider of purpose-built cyber risk quantification solutions, to accelerate the company’s growth, awareness and thought leadership in the information risk management market.
“Tiziana has a proven track record for recognizing gaps and identifying ways to do more with less, striving to achieve positive ROI and creating exponential value,” RiskLens CEO Nicola Sanna said in a statement.
Have a new hire tip? Let us know at editorial@alistdaily.com.
