The interaction of consumers and users of a product or service which amplifies or alters the original marketing message.
Recommended For You
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
Oded Netzer is a world-renowned expert in data-driven decision-making. He serves as the Vice Dean of Research…
Hiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house…