The interaction of consumers and users of a product or service which amplifies or alters the original marketing message.
Recommended For You
IPG Mediabrands Elevates Lynn Lewis To Global Chief Marketing Officer
This week in leadership updates, IPG Mediabrands promotes Lynn Lewis to global chief marketing officer, Berlanti…
App Annie: Mobile Ad Spend Reaches $295 Billion In 2021
Mobile adoption soared in 2021 with growth across usage, downloads and app store consumer spend. App…
Hub Study Finds Voice Command Is Commonplace Among Consumers
Every year, voice control technology and usage continue to advance for media uses, home appliances and…
