The interaction of consumers and users of a product or service which amplifies or alters the original marketing message.
Recommended For You
SXSW: Despite Uncertainty, Marketers Have A Healthy Appetite For TikTok
Over a two-day period at the beginning of this year’s SXSW festival, TikTok held panels and…
New Data: New Investment Pours Into Gaming As Measurement Solutions Evolve
While global M&A activity slowed in 2022, VC still poured money into the gaming acquisitions as industry…
Betting On The Billions: 3 Takeaways From Spotify’s Barcelona Deal
FC Barcelona recently issued a limited edition jersey promoting Catalan pop star Rosalia’s “MOTOMAMI” album for…