The interaction of consumers and users of a product or service which amplifies or alters the original marketing message.
Recommended For You
YouTube Currently Planning ‘Shorts’ As Answer To TikTok
This week in social media news, YouTube plans to release “Shorts” by the end of the…
EasyJet Drops CMO Role As Lis Blair Departs
This week in marketing leadership moves, EasyJet scraps the CMO role upon Lis Blair’s departure and…
Consumers Spent Record $23.4 Billion On Mobile Apps In Q1
App Annie found that mobile app purchases reached a record $23.4 billion in Q1 2020. Q1…
