The interaction of consumers and users of a product or service which amplifies or alters the original marketing message.
Recommended For You
VidCon: Instagram, Facebook Won’t Take A Commission From Creators Until 2024
After ViacomCBS canceled VidCon two years in a row due to concerns about the ongoing COVID…
Advertising Leaders Announce Plans To Expand Ad Net Zero Initiative Globally
Ad Net Zero—the initiative launched by the Advertising Association, the ISBA and the IPA in the…
Social Media News Roundup: Cannes Lions Festival Edition
This week in social media news from the Cannes Lions Festival, YouTube releases its 2022 Culture…