The focus of marketing activities around groups of people who have influence over potential buyers.
Recommended For You
Social Media Adspend Will Surpass That Of Print For First Time This Year
Advertisers will spend more on social media than on print for the first time ever this…
Direct-To-Consumer Is A Skill, Not A Business Unit
Originally published at AW360. No other area of business has seen such exciting growth and visible success…
Dunkin’ CMO To Step Down In December
This week in marketing moves, AWAL recording company promotes Aaron Bogucki to VP marketing; Tony Weisman,…
