The focus of marketing activities around groups of people who have influence over potential buyers.
Recommended For You
Leadership Through 2X Growth With Steve Schlesinger In The Market Research Industry
On this 235th episode of “Marketing Today,” I speak with Steve Schlesinger, founder and CEO of…
ANA Study Highlights Ongoing Lack Of Diversity In CMO Hires
Despite urgent calls for racial justice this year, there’s still an overall lack of ethnic diversity…
Nearly Half Of Brands Will Increase Facebook Ad Spend Next Year
More than half of businesses (60 percent) plan to increase their Instagram budget next year, and…
