In the context of search engine optimization, it is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
Recommended For You
What We’re Reading—Week Of September 7th
We’re tracking the most important news for marketers making the rounds the week. ‘Retailers Are Media…
What We’re Reading—Week Of September 14th
A rundown of what we’re sharing internally this week. Brand Equity – History Matters Forbes Nurtured…
Get Out Of The Experiential Business And Into The Emotion Business
(Originally aired September 15th on LinkedIn Live.) On the show today, we’re featuring a conversation between Ayzenberg’s…
