In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
Recommended For You
New Report: Brands Shift Budgets To Influencers, Leverage AI
A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets…
How Two Renowned Studios Collaborated To Launch The Elder Scrolls Online’s New Expansion
Two powerhouse creative agencies, Ayzenberg Group and The Mill, leveraged their collaborative expertise to support The…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…