A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.
Recommended For You
What We’re Reading—Week Of April 12th
A look at the news and insights we’re sharing internally here at AList for the week…
Tinder Appoints George Felix As Chief Marketing Officer
This week in leadership updates, Tinder names George Felix as chief marketing officer, the National Retail…
Jerri DeVard Launches The Black Executive CMO Alliance
This week in leadership updates, former Office Depot and ADT chief marketing officer Jerri DeVard creates…
