A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.
Recommended For You
VidCon: Instagram, Facebook Won’t Take A Commission From Creators Until 2024
After ViacomCBS canceled VidCon two years in a row due to concerns about the ongoing COVID…
The Path to Customer Success with Bynder’s Heidi Lasker
We’ve increasingly heard customer success and customer experience used interchangeably, but Heidi Lasker, SVP of Customer…
Spotify Culture Next Report Shows Insights On Gen Z Culture
Each year, Spotify’s Culture Next report checks in on the pulse of the music platform and…
