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The Three Major Shifts That Will Make Personalization More Personal: McKinsey & Company Report

Per management consulting firm, McKinsey & Company, personalization will become the prime driver of marketing success…

Havaianas Creates Virtual Storefront Using AI-Enabled Tropical Mural

Havaianas dipped its flip-flop clad toes into the world of augmented experiences, creating a virtual storefront…

IAB Study: 48 Percent Of U.S. Consumers Shop Disruptor Brands, Especially Those Who Use Purchases As Vehicle For Self-Expression

U.S. shoppers are increasingly opting to buy from direct-to-consumer (DTC) brands, leading to even bigger disruptions…