A marketing technique that uses pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales or marketing buzz) through self-replicating processes, analogous to the spread of viruses or computer viruses.
Recommended For You
Demand Generation And Brand Marketing With David Fossas, CMO At Restore Hyper Wellness
In this episode, David and I discuss the mission of Restore Hyper Wellness, the relationship between…
Less Than Half Of Black Consumers Feel Understood By Brands
According to a recent report by MyCode, just 38% of Black consumers feel understood by major…
Game Marketers Find Playable Ads Most Effective Tool For Driving Game Installs
A new report states that playable ads are the most cost-effective format for driving consumers to…
