A marketing technique that uses pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales or marketing buzz) through self-replicating processes, analogous to the spread of viruses or computer viruses.
Recommended For You
Travel Michigan’s Novel Tourism Tactic Includes An Ambient Album
Pure Michigan released an album showcasing a diversity of natural Michigan experiences through a combination of…
Applebee’s Campaign Claims Cure For Low “Sizzletonin,” Twitter Fires Back
Applebee’s introduced Loaded Fajitas to its restaurants nationwide with a pharmaceutical-style video spot, coined “sizzletonin” and…
AWAsia To Highlight Purpose, Innovation In A Rapidly-Changing Landscape
In 1965, Intel co-founder Gordon Moore famously predicted that computer processing power would double every year,…
