This week in leadership updates, Dunkin’ names Rafael Acevedo as US chief marketing officer, Kin Insurance taps Victor Lee as chief marketing officer, BMG Music elevates Shane Cosme to vice president of global marketing, Friendly’s Restaurants appoints a new chief marketing officer and more.
Dunkin’ Appoints Rafael Acevedo As Chief Marketing Officer
Dunkin’ US has named former Coca-Cola executive Rafael Acevedo as CMO.
Acevedo previously spent 19 years at Coca-Cola, most recently as vice president and general manager of the company’s tea portfolio, which includes Gold Peak, Peace Tea, Honest Tea and Fuze brands.
Kin Insurance Hires Victor Lee As Chief Marketing Officer
Kin Insurance has announced the appointment of Victor Lee to CMO.
Lee joins Kin from Kellogg’s RXBAR, where he led product development and consumer insights. Lee also previously served as senior vice president of digital marketing at Hasbro.
BMG Music Elevates Shane Cosme To Vice President Of Global Marketing
BMG Music has promoted Shane Cosme to SVP of international marketing.
Cosme joined BMG in 2018, leading the company’s global recorded music efforts and overseeing repertoire US teams in New York and Los Angeles.
Friendly’s Restaurants Announces Two New Marketing Leadership Appointments
Friendly’s Restaurants has named David Ellis as chief marketing officer. Ellis will oversee marketing for Friendly’s Restaurants as well as brands of BRIX Holdings, which include: Orange Leaf, Smoothie Factory, Red Mango, Souper Salad, Red Brick Pizza and Humble Donuts.
Ellis joins Friendly’s Restaurants and BRIX Holdings from Uncle Julio’s, where he served as CMO.
In addition, Sylvia Becker has been promoted to vice president of marketing for Friendly’s. Becker, who’s been with Friendly’s for eight years, most recently served as senior director of media services.
Previously, Becker worked as the senior director of media services for Johnny Rockets.
Instacart Taps Laura Jones As Vice President Of Brand And Marketing
Instacart has hired Laura Jones as VP of brand and marketing, the company recently announced.
Laura most recently served as global head of marketing for Uber’s Rides business.
Ntwrk Hires Jason Brown As Its First-Ever Chief Marketing Officer
The Ntwrk app has appointed Jason Brown as its first CMO, reports the Wall Street Journal.
Brown joins Ntwrk from Foot Locker, where he was vice president of marketing.