This week in leadership updates, the Kansas City Chiefs hire Lara Krug as executive vice president and chief marketing officer, Jaanuu taps former Nike marketer Dan Adler as its first CMO, Moderna names Kate Cronin chief brand officer and more.
Kansas City Chiefs Name Lara Krug Executive Vice President And Chief Marketing Officer
The Kansas City Chiefs have appointed Lara Krug to the newly created role of executive vice president and chief marketing officer, according to a Chiefs company press release.
Krug joins the Chiefs from Anheuser-Busch InBev, where she spent more than seven years. Most recently, Krug was vice president of US marketing for the company’s Stella Artois brand.
Previously, she served as vice president of US marketing for A-B’s regional brands, including Estrella Jalisco, Landshark, Presidente, Beck’s and Kirin. During her tenure, she developed and led experimental platforms and campaigns around Super Bowl LIV and the FIFA World Cup.
Jaanuu Taps Dan Adler As Its First Chief Marketing Officer
Jaanuu has hired Dan Adler as its first-ever CMO, reports Campaign.
Adler had been with Nike since 2002, most recently as global marketing chief for Nike Golf.
In addition, Jaanuu hired Scott Shepley, also a Nike veteran, as its vice president of brand marketing. Shepley most recently was global brand manager at Nike.
Moderna Appoints Kate Cronin As Its First Chief Brand Officer
Moderna has named Kate Cronin, former global chief executive officer of WPP’s Ogilvy Health, as its first chief brand officer.
Cronin’s tenure at Ogilvy spanned 16 years.
Krystal Restaurants Names Alice Crowder As Chief Marketing Officer
Krystal Restaurants has hired Alice Crowder as CMO, reports Franchising.
Crowder previously served as the brand’s vice president of marketing from 2014 to 2018 before exiting to become vice president of menu strategy and innovation at Tropical Smoothie Cafe.