The digital travel platform, Booking.com, celebrates the latest animated The Addams Family film, by offering overnight stays at The Addams Family Mansion in New York. A real-life replica of the family’s gothic house will open at the end of the month and provide an immersive Halloween experience for those who dare to come.
The three-bedroom, 3,700 square foot, 19th century townhouse, located in historic Clinton Hill, Brooklyn, has it all for the nostalgic immersion the classic movie fans and dare-devils can enjoy: Pugsley’s Room equipped with machines, Wednesday’s beheaded doll waiting in the living room to be played with and even Morticia’s carnivorous plants, dying to be nursed. The mansion decor is complete with the true Addams Family fashion touches, such as rose stems-filled vases and Lurch’s “you rang” bell. And the guest better not accidentally step on Thing, which might make an appearance at any time.
The Addams Family Mansion goers will also be able to see a screening of the feature film, releasing in theaters on October 11, check out branded amenities and of course, have a taste of spooky snacks, we hope, created in spirit of Motricia’s saying, “Sic gorgiamus allos subjectatos nunc” (“We gladly feast on those who would subdue us”).
Halloween themed amenities have become more of a tradition for the company, as back in 2013, Booking.com first introduced its Haunted Hotels campaign, and in 2018, welcomed guests for a sleepover at Alcatraz Federal Penitentiary to promote Booking Experiences portal.
The marketing move is supported by Booking.com independent research, conducted among over 53,000 respondents, who have traveled in the past 12 months. The research found that 43 percent of travelers want to stay in an amenity they’ve never experienced before and another 43 percent find “thrills and excitement” a major personal motivation for exploring the world. This is especially true for younger audiences, millennials and Gen Z’ers, who, driven by FOMO, are choosing experiences over stuff. Booking.com caters to the need by accommodating stays at national landmarks, caves, train cars, houseboats, tiny homes, castles and even igloos.
The initiative also makes a lot of sense, as researchers from Deloitte estimated the global in-destination activities industry grow $183 billion by 2020, as “in-destination activities represent an opportunity for hotels to connect guests to unique experiences and drive incremental revenue,” Deloitte analysts say.
The Addams Family Mansion will be available exclusively on Booking.com for $101.10 per night, open on October 28 at 12:00 p.m. EST. The overnight stays will occur each night October 29 to November 1.