Ayzenberg Junior Strategist Ashley Otah recounts the past week’s most significant trends.

The Stranger Things Experience

The right side up. Netflix and Fever opened The Stranger Things Experience in New York and San Francisco, with eyes set on London next. The immersive showcase allows superfans and fans to enter a world dear to their hearts. After the long-awaited fourth season release, people were buzzing to talk about and dive deeper into the unknown. The fan-favorite hour-long performance underscores how participatory experiences directly engage consumers. As the world continues to reemerge, these experiences maintain a huge hold as people desire human connection and interaction. Curating timely immersive experiences garners brand awareness and affinity in a way that is often overlooked.

Snapchat Mindfulness Lens

Mindfulness matters. Snapchat entered the mindfulness augmented reality space with more accessible lenses alongside Modem and its research and development. The lens helps Snapchatters practice breathing exercises that are much needed. As more than half of the world uses social networks and more time is spent on the internet, curbing unhealthy habits and replacing them with useful tools and necessary breaks can cultivate a more meaningful and mindful social manner. Significant strides are being made to create accessible features and mediums across the board. First, however, brands must recognize and understand the difference between performance and true advocacy and implementation.

Instagram Pin Feature

Take it from the top. Instagram announces you can now pin three reels or posts to the top of user profiles. Like TikTok, this allows users to gain traction on trending posts, inform page viewers about content, and display their best work. Twitter has another feature that will enable users to pin top tweets to feeds. While some wage it’s a carbon copy of the TikTok feature to compete with the booming app, others assume it’s a sign of the times in a heavily curated landscape. Brands can use this feature across all platforms to bring an edge over the competition.