This past summer, Pinterest hit 100 million users, which is impressive considering their userbase was just half of that a year and a half ago. With Promoted Pins and easy-to-use Buy buttons, the platform has attracted the attention of many marketers. Beyond brands harnessing these utilities themselves, many have been keen on opportunities to partner with “Pinfluencers”. VH1 for example got over 600k new followers based on an influencer-created pin in just a week which generated a brand lift of 40 percent for the campaign.
So who are these Pinfluencers and what are they doing on the platform Let us enlighten you.
