King, the publishers of the addictive free-to-play mobile puzzle game Candy Crush Saga, have announced huge numbers for the game in its first year of release. You think it’s only reaching a “casual” audience It’s going much further than that.

The company states that the game has been downloaded over half a billion times across both Facebook and mobile devices, and over 150 billion individual games have been played.

In addition, it also revealed several fun facts, including the level that players get stuck on the most (level 65) and celebrities who play the game (including Mad Men’s Jon Hamm).

As a result of its success, King will roll out new downloadable goodies for Candy Crush fans, including in-game bonus content.

“The incredible milestone of more than half a billion downloads of the game, as well as the continued enthusiasm from our community, really delights the entire King team,” said Tommy Palm, “Games Guru” at King in a statement released this morning. “Fans can look forward to even more exciting new Candy Crush Saga content over the coming months, including an exciting new twist to the game.”

Candy Crush Saga is available for download now.

Source: TechCrunch