Microsoft has done rather well in the U.S. and other markets over the years, but it’s got a new project in the works where it’ll reach out to an all new audience – China.
The company has struck a deal with Shanghai media giant BesTV to prepare a new games device, which will offer streaming entertainment services to all of China. The companies reported the venture to the Shanghai Stock Exchange yesterday, with an initial investment of $237 million in mind.
BesTV is best known for offering electronic products overseas, including smart TV’s and entertainment services, and holds Chinese TV rights for major properties, like the soccer-based English Premier League.
There’s no word yet on what the device will be, but rumor has it, according to Chinese media, that it will be a console based on Xbox technology called the Bestpad. It’s unknown which Xbox technology it’s using, whether it’s the Xbox 360 or the forthcoming Xbox One.
Source: Polygon
