Chipotle is making a stand for food sustainability. The popular burrito chain has launched both a film and an iOS game set in a “dystopian world” that gives a glimpse into the processed food industry.  In the game, you play as a scarecrow whose main goal is to fight against corporate food makers and “provide an alternative to the unsustainable processed food from the factory,” according to a listing on the app page.

You’ll also tilt and tap the screen to move the scarecrow through four interactive worlds, protecting vulnerable vegetables and rescuing caged animals while avoiding dangerous Crowbots. The overall goal Bring fresh food to the citizens in the town of Plenty.

https://youtube.com/watch?v=lUtnas5ScSE

The game and film were put together by Moonbot Studios, an Academy Award-winning studio, and also features a song by Fiona Apple. The game can be downloaded here and the video can be seen above.

Source: Mashable