by: Sahil Patel

Everybody from HBO to AwesomenessTV is going over-the-top. The appeal is easy to understand: As viewers of all ages increasingly demand more control over when and how they can watch their favorite video content, the content owners have to adapt lest they lose the viewers to somebody else.

What’s interesting about the growing OTT craze, though, is who’s getting involved as much as why. It’s not just the major traditional and digital media brands.

Take, for example, Cinedigm, an independent distributor that controls more than — titles. With that kind of library, it makes sense for Cinedigm to launch over-the-top channels like Docurama, which focuses on documentary films and TV series, and Con TV, which focuses on geek and nerd culture.

With Con TV launching just a few weeks ago, we spoke with Cinedigm’s chairman and CEO, Chris McGurk, on the channel launch, its partnership with Comic-Con producer Wizard World, and how Cinedigm is approaching its expanding OTT business.

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This article was originally posted on VideoInk and is reposted on [a]listdaily via a partnership with the news publication, which is the online video industry’s go-to source for breaking news, features, and industry analysis. Follow VideoInk on Twitter @VideoInkNews, or subscribe via for the latest news and stories, delivered right to your inbox.