When it released earlier this year, Deadpool had some fantastic promotion, which included humorous trailers that made the action-packed film look like a love story and theater standees that allowed patrons to sit on the lap of the movie’s main character. Now, Apple is getting in on the action, just in time for the hit film’s digital release.
Deadpool is available now on digital video, and fans will have a chance to take Marvel’s “merc with a mouth” (played by Ryan Reynolds) home. To help celebrate the release, Apple has plastered the hero in a number of promo tiles for other 20th Century Fox releases like Taken and The Wolverine.
They’re quite humorous, and the poses tie-in with the respective films in a tongue-in-cheek fashion, as expected from the character’s sense of humor. The image above, where Deadpool is carrying a large bomb, pays homage to the scene from the classic 1966 film Batman: The Movie, where Adam West’s character was stuck trying to get rid of a similarly ridiculous bomb before it exploded. Other examples include holding up the stereo from Say Anything, carrying around a decapitated arm in 127 Hours, and trying to feed a xenomorph from Alien Deadpool’s favorite dish—the chimichanga.
It’s a brilliant promotion by 20th Century Fox and Apple, and one that’s certainly bound to get the attention of fans while drawing attention to classic films. Deadpool saw tremendous success with a $58 million production budget (and more for marketing) by bringing in over $760 million worldwide, and gained critical acclaim despite its R-rating and adult-oriented nature. 20th Century Fox recently confirmed that Reynolds and director Tim Miller would return for a sequel that’s expected to release sometime in 2017.
For a limited time, fans can revel in how Deadpool is promoting Liam Neeson’s Taken with a water pistol while downloading or streaming the movie. Those that want to pick up the physical edition can do so when it hits retail on May 10.
