Disney’s figured out a way to have a game based on a movie for far less time and effort — add licensed content to Disney Infinity rather than create an entire, stand-alone game. That’s the tactic Disney is using for Monsters University and The Lone Ranger, its most recent major releases. Content for the Disney Infinity toy-game hybrid (which is slated release on August 23) will instead be used for the usual cross-promotion, and this will be standard going forward.
“They serve as a perfectly adequate replacement for a standalone licensed product,” producer John Day told MCV. “We already use Infinity to support films and even events at the theme parks. That is part of Infinity‘s purpose.” Each add-on package comes with multiple characters and a six to eight hour adventure.
Source: MCV
