Ever since its launch just a few weeks ago, the fancy yet efficient iPhone 5s has managed to gain quite the foothold in unit sales. The iPhone 5s now accounts for over 10 percent of iPhone usage.

A report from the team at Mixpanel indicates that the number of adopters for the device is approximately two to three times that of those who picked up the iPhone 5 at launch. The iPhone 5c, while not as high in sales, is doing quite well, too.

Growth for the iPhone 5 progressed at about .25 to .5 percent per week, while the iPhone 5s, by comparison, sits at about .75 to 1 percent increase per week. Mixpanel CEO Suhail Doshi stated that Apple’s new device is “doing a reasonable job of taking over the mid-end part of the smartphone market.”

Source: TechCrunch