The Japanese smartphone market has managed to eclipse sales expectations.
CyberZ, a subsidiary of Tokyo-based Internet team CyberAgent, has reported that the Japanese market for smartphones has increased quite a bit, and is showing even more signs of growth in 2014.
The report states that the market is worth an estimated 546.8 billion yen, or $5.4 billion in U.S. dollars. That’s a growth of over 178 percent since 2012, when smartphone games represented about 30 percent of game revenues in Japan.
As a result, the industry has now reached roughly 50 percent of the Japanese gaming industry overall, equalling the revenue from all console games combined. That’s a stunning achievement in the home country of the game console, and it’s easy to see why investors are pressing Nintendo to enter that market somehow.
This growth is not done yet either, as CyberZ believes that the market will grow even larger this year, to an estimated $6.5 billion.
Source: Serkan Toto