King.com announced that the company’s games see 108 million players a month with 50 million daily active users. The company, which is celebrating its 10 year anniversary, also announced that it is rebranding itself simply as King.

“We have had lots of fun over the last 10 years making great games and we are honored to have acquired such a loyal fan-base,” said King CEO Riccardo Zacconi. “The exceptional growth of our mobile, Facebook, and cross-platform audience is a testament to the care and craft that goes into our games. We’re pleased to announce two new Saga games on Facebook with Papa Pear Saga and Farm Heroes Saga. These games build upon our Saga portfolio with new concepts that players are sure to enjoy.”

The second biggest Facebook developer sees 12 billion game plays per month; 49 million are accessing their games on mobile devices.