Coinciding with the currency change that took place with its latest system update last week, Microsoft has changed the name of its Xbox Live Marketplace to something new. Say hello to the Xbox Games Store!

Now whenever consumers visit the Store for online purchases, they will see the rebranding while being able to make purchases like before. This retitling will also be in place for the Xbox One when it launches later this year.

“That’s right, (Xbox Live Marketplace) is now called the Xbox Games Store, and will sit alongside the Xbox Music Store and Xbox Video Store,” said a Microsoft spokesperson speaking with Joystiq. “This is to make it easier for consumers to find content both on Xbox 360 today and Xbox One when it launches in November.”

Source: Joystiq