Mobile entertainment company Movile has launched PlayKids TV, a mobile video app targeted toward kids. The company has a history of distributing digital video content to Latin American countries on non-smartphones.
Movile has increasingly been looking into reaching into U.S. markets and designing apps for smartphones and tablets. PlayKids TV’s release in the U.S. is a jump in that direction.
In PlayKids TV, when a user opens the app, they are shown a train with a number of cars attached to it. Each of the cars represents a “show” that can be watched. Instead of streaming episodes, episodes are downloaded straight to the app. They can be watched repeatedly after downloading, even without an internet connection.
While the app is free to download, only the first episode of each of the initial five programs is available for free. Users need a subscription to the service to watch more episodes.
Movile plans to release more shows in addition to distributing the initial five episodes. The company could look to Netflix and Amazon for inspiratoin. Both have initiatives to create and distribute programming to kids. Movile is targeting the same lucrative audience these two media giants are vying for, and their experience on mobile and history with kid-focused fare may give them an edge.