Toyota Europe tasked Saatchi & Saatchi Milan with trying to make a station wagon cool, and the agency rose to the challenge with this spot for the Toyota Auris Hybrid. The ad, directed by Steve Ayson, takes you backward through a day filled with remarkable events, all made possible by the compelling features of the Auris wagon. It’s a master class in integrating product features with compelling visuals and an interesting storyline, and it’ll leave you wanting to know more about this remarkable station wagon.
https://youtube.com/watch?v=i1uqYfDsaYU
