Despite some skepticism that the series was beginning to show its age, Activision’s Call of Duty: Ghosts continued the trend of defining what a blockbuster the series has become.

The publisher has announced that the company has sold more than one billion dollars of Ghosts in its first 24 hours of release – beating Grand Theft Auto V‘s accomplishment of the same amount by a single day.

Call of Duty is by far the largest console franchise of this generation,” said Bobby Kotick, CEO of Activision Blizzard. “More people have played Call of Duty this year than ever before, logging four billion hours of gameplay. And in the last 12 months, Call of Duty: Black Ops II, including its digital content, generated more revenues than any other console game ever has in a single year. Although it is too early to assess sell-through for Call of Duty: Ghosts, it’s launching a ta time when the franchise has never been more popular.”

Ghosts is an amazing game which ushers in the next generation of Call of Duty. The team at Infinity Ward has delivered yet another epic thrill ride in the campaign, and what I think is our best multiplayer game yet,” said Eric Hirshberg, CEO of Activision Publishing. “This is the must have launch title for the next generation of consoles, and we expect Call of Duty: Ghosts to be the most successful launch title for the Xbox One and PS4 by a wide margin. In fact, according to GameStop, Call of Duty: Ghosts is their most pre-reserved next gen title.”

In addition, the game has captured the number one slot on Xbox Live usage for its first 24 hours of release.

More than likely, the numbers will continue to pick up leading into the holiday season, especially with new versions of Ghosts being available for Xbox One and PlayStation 4.

Source: Activision