The PlayStation 4 successfully launched in the US and Canada on November 15, but the console has yet to roll out in the rest of the world. Sony is preparing for the next big launches across Europe on November 29th.
The company’s European division has announced that it will hold a UK launch event on Thursday, November 28 at the PS4 Lounge in Covent Garden, London, where gamers can buy the system on a first-come, first-serve basis without the need for a pre-order. For entertainment, Tinie Tempah will also perform, and food and drink will also be provided.
MD and VP of Sony Computer Entertainment UK & Ireland Fergal Gara, said, “Day one PS4 pre-orders sold out in record time and this could be the last chance for anyone who wants to get their hands on a console before Christmas. We really wanted to offer some way for people to buy on launch day, and this is a fantastic opportunity for anyone that hasn’t already pre-ordered to get their hands on a PS4 on day one. The excitement in the run up to our UK launch has been phenomenal, and we want to thank gamers for their support by giving them the chance to take a PS4 home at the earliest opportunity.
The PlayStation 4 launches in Australia and New Zealand, much of Europe, the UK, and Latin America on November 29; the Middle East and the Czech Republic, Slovakia, and Hungary on December 13; and finally in Japan on February 22, 2014.
Source: EU PlayStation Blog