We have previously spoken about Splatoon, the latest game from Nintendo, discussing how it was an approachable shooter for all ages, complete with single player and multiplayer components. Now, Nintendo’s preparing to push this new IP on the same level as many of its popular titles, including Super Smash Bros. and Mario Kart 8, two of the Wii U’s bigger hits.

MCV UK reported on the promotional campaign earlier today, with Nintendo UK marketing manager Chandra Nail explaining that the company is very confident in this new franchise, which could be a big hit.

The game has already seen a number of promotions, including digital billboards, co-sponsorship with Cartoon Network programming, and a digital campaign that kicked off last month. TV ads have been popping up as well, and Nintendo recently hosted a special event in Santa Monica, where actor James Marsden (The D Train) and others participated in paint-splattering activities.

In addition, more activities are being planned through the summer, including promotional tour stops and a Splatoon-themed skate park opening in Corby sometime this year.

“We have a substantial campaign planned for Splatoon,” said Nair, talking with MCV. “To give you an idea of the scale, we’re matching Mario Kart 8 – that’s the potential we think Splatoon has.

“We have the utmost confidence in the potential of Splatoon. It gives retailers a fantastic art style that stands out in-store or on-screen and it also offers various up-sell opportunities with the accompanying Amiibo. It’s a really interesting game for us because it allows us to expand out to a group of people who may never have considered Wii U before.”

In addition to the game’s release, Nintendo is also planning a special Wii U bundle that includes the title, as well as various Amiibo releases that unlock bonus items within the game. They’re all due to arrive next week when the game releases on May 29.

From a personal point of view, Splatoon is a lot of fun – and a great shooter for kids that want to get all of the action, while relieving parents of the worry of bloodshed and carnage. The other thing that gets splattered here are the walls – and the floors and, well, everything else. Bring on the paint!

Check out Splatoon in action in the trailer below.