Last year Banco Sabadell of Spain decided to do something special for its 130th anniversary, and arranged for a symphony orchestra and choir to provide a spontaneous performance of Beethoven’s Ode to Joy. The way the music unfolds is beautiful, and a compelling way to get attention with over 21 million views so far. This bit of viral marketing has long-term legs, and you can see why.
Street Music Brings Joyful Surprise
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