Who knew that the iPad would be an ideal destination for your kids to watch television
A Nielsen report indicates that kids viewing programs on tablets have reached an impressive number of 16.5 million. As a result, there have been some shifts by certain providers in terms of what content will be available — and what may be exclusive.
The Walt Disney Company announced a new Disney Junior series called Sheriff Callie’s Wild West, which will stream to tablets first before making their way to the regular channel. Starting on November 24, subscribers to the channel can download the Disney Junior app to watch the show, among others that are available. Those who don’t wish to do so can still watch the programming, though Sheriff won’t air until early 2014.
Though it has yet to set up such plans, Cartoon Network is also grateful for the younger viewing audience. “In the past year and a half, we’ve seen video viewing just skyrocket across mobile,” said Beau Teague, senior director of user experience. “Our mobile viewing has surpassed even viewing on the desktop site.”
“We definitely see a lot of repeat viewing,” Teague continued. “Kids will return to favorite episodes and favorite clips. They’ll seek out whatever the catch phrase was from last night’s episode of Adventure Time.”
With the numbers on the rise, don’t be surprised if other programmers follow Disney’s example.
Source: Adweek
