Considering that CBS is America’s most watched network, and Twitter is easily one of the most popular sites out there, it seems like a logical pairing. Get ready for video in your Twitter feed!
The two companies announced a new deal yesterday at Advertising Week New York. As part of the deal, CBS and various brands within the network will be able to promote sports and news clips, as well as highlights from popular shows including CSI and 60 Minutes, among others. At least 40 shows from the programming stable will be included, possibly including the tech-savvy comedy The Big Bang Theory, which is about to enter its seventh season.
No word yet on when the program will kick off, but considering CBS’ fall schedule is rolling out starting this week, expect it sooner rather than later.
Source: GigaOm
