We know that Valve’s Steam digital distribution service is a huge success, and Electronic Arts has done very well with its own Origin digital distributiuon service. Both of those services distribute games from a wide range of publishers. In another variation, EA has already proven that an exclusive digital distribution system can be quite effective with the gaming community, as its recently launched EA Access service for the Xbox One console has drawn a pretty good crowd with the promise of accessible games and exclusive demos of forthcoming titles (but only EA titles, so far). Now, Warner Bros. Interactive could very well be getting into the act with its own service, but it’s not clear whether it will be a general storefront like Steam or an exclusive service like EA Access.

The evidence comes from a recent trademark filing. Warner Bros. Interactive, which has a full line-up over the next year with Lego Batman 3: Beyond Gotham, Mortal Kombat X and Shadow of Mordor, has filed a trademark for a new service called WB Play, according to a report from The Escapist.

With the trademark, WB Play is promising “online retail store services,” “audio and video broadcasting services” and “downloadable virtual goods,” meaning it could be offering exclusive titles through the service, or early access to forthcoming games, like this month’s release of Mordor.

Elaborating more on “downloadable virtual goods,” the description reads, “Downloadable electronic strategy and instructional guides for computer and video games; computer game software; video game software, audio and video recordings in the fields of computer and video games; downloadable multimedia files containing artwork, text, audio, video, games and internet web links relating to computer and video.”

The launch of such a service could be promising, provided that WB can get partners on board. Sony, for example, turned down EA Access because it didn’t believe it offered a significant value, despite having its own exclusive gaming service with PlayStation Plus. Of course, Warner Bros. also has a vast library of video and music to draw on beyond its games, so the service could be presenting a wide range of content.

WB Games hasn’t confirmed the trademark just yet, but a close look at the official Shadow of Mordor game page does show the WB Play logo in the upper left corner, indicating that an introduction could be right around the corner.

What do you think Would you subscribe to such a program as WB Play, or are you content with the number of services that are already available

Sources: MCV UK, The Escapist