When it comes to making bets in social casino games, one would think that guys would be more likely to be high-rollers. However, according to a new report from DoubleDown, women are the larger demographic.
Based on the gameplay data from six million monthly active users and utilizing its “social casino index,” the company’s global marketing VP for DoubleDown’s parent company IGT, John Clelland, pointed out there’s a higher female audience for the games.
“We had this belief that men would make the highest bets,” said Clelland. According to the report, however, “women between the ages of 45 and 55” make up most of the audience.
However, when it comes to spending actual money, men still take the cake, as a report from payments platform PlaySpan pointed out that men still spend nearly three times as much as women.
Source: All Things D