Following the lifting of a 14-year ban on consoles last year, China has huge potential for game companies. Now, one has confirmed that it’s jumping in headfirst.

Microsoft has confirmed that it will bring the Xbox One console to China this September, along with a variety of unnamed games, possibly including popular favorites like Ryse: Son of Rome and Forza Motorsport 5. The launch will be a partnership between Microsoft and BesTV New Media Co., a partner of Shanghai Media Group.

“Launching Xbox One in China is a significant milestone for us and for the industry, and it’s a step forward in our vision to deliver the best games and entertainment experiences to more fans around the world,” said Yusuf Mehdi, corporate vice president, marketing and strategy, Devices and Studios, Microsoft. “BesTV has a rich history of delivering innovative entertainment content. It is the ideal partner with which to bring the Xbox business to China.”

“The launch of Xbox One here will bring distinction as the first-ever game console with OTT functionality in China,” said Dazhong Zhang, senior vice president, Shanghai Media Group, and chairman, E-Home Entertainment Development Company Ltd. “The launch of Xbox is a milestone for our company in the family entertainment market and will create profit growth opportunities. Furthermore, we will continue our investment and support into research and development for gaming content together with Microsoft. Via our cooperation with the world’s leading team, we will continue to develop video games fused with Chinese culture and provide further distribution support for locally produced Chinese video game content to the world.”

Source: Betanews