Universal Pictures has taken to the skies to promote Despicable Me 2, with the creation of the “Despicablimp.” The airship will be traveling all across America over the next few months. A launch featurette and additional video content has been released to celebrate the launch of the Despicablimp. Several video featurettes and a hub location where fans can share social content to track the journey of the blimp have been launched. The launch of the blimp was also promoted cleverly with an infographic and via original content on social channels.