A recent study administered by Networked Insights shows that women are driving the majority of social media conversation about this week’s Comic Con. While it’s often perceived that comic book fans are predominantly male (remember The Big Bang Theory episode about women in a comic book shop), the study seems to show a shift in industry standards, as well as how the fan convention has evolved over the years.
For the company’s study, Networked Insights analyzed more than 3.5 million conversations on social media, using their marketing analytical platform SocialSense.
The noteworthy takeaways from the study show that there has been a definite shift in audience for the wildly popular entertainment event. In total, there have been more than 3.5 million conversations surrounding Comic Con on social in the past month, 54 percent of those conversations are from women, while 46 percent are from men.
SDCC topics with strong female engagement include,The X-Files, Marvel’s S.H.I.E.L.D., and The Walking Dead. Most Comic Con fans are most excited about Captain America: The Winter Soldier, Divergent and the Veronica Mars movie.
There is a split between movies driven by strong social followings versus marketing pushes by the studios. Popular titles driven by significant organic social conversation are Catching Fire, Ender’s Game, The LEGO Movie, 300: Rise of an Empire, The World’s End and the Veronica Mars movie. Titles being driven primarily by studio marketing include: Captain America: The Winter Soldier and The Amazing Spider Man 2.
What are you most looking forward to at Comic Con Share in the comments below!
Source: Comicbook.com
