Activision Blizzard Media Networks SVP and co-founder of MLG, Mike Sepso, sees a future for eSports as a more sustainable industry in North America.

“Our mission is to take this as a sports business and a media business, to a much bigger audience,” said Sepso to [a]listdaily. “I think where eSports is lagging is there’s a lot of people watching, but it’s largely been funded as a marketing endeavor, so there hasn’t been of focus on how you monetize the content or the sport itself.”

“We’ve got big audiences. We want to get them much bigger in North America. But, we also want to start to create a more sustainable business behind eSports so that it is not just a marketing program to sell more games or drive more game engagement.”