Game marketers have opportunities to use branded apps, augmented reality games, incentive-based social sharing programs to bring in fans. This session looks at various digital engagements that are online, on smartphones and elsewhere, and debates the right way to approach your product and target audience.

Panel participants include Warner Bros product manager Craig Mitchell, Sr. product marketing manager Microsoft Xbox Lori Neubauer, global brand director & head of PR & marketing for Tomb Raider at Square Enix North America Karl Stewart, and Fanzy Founder and CEO Tuhin Roy. The Moderator was Calvin Lui, President and Chief Strategy Officer at Unified.