This week in leadership updates, Bed Bath & Beyond hires Cindy Davis as chief brand officer, Coca-Cola’s senior VP of strategic marketing steps down, TikTok names Ashok Cherian as marketing head for India, The Fresh Market hires Kevin Miller as CMO, Walgreens searches for a new global agency and the Cleveland Browns names Dino Bernacchi as senior VP of marketing and media.
Bed Bath & Beyond Appoints Cindy Davis As Chief Brand Officer
Bed Bath & Beyond has hired Cindy Davis as chief brand officer to help deepen the brand’s connection with consumers following its move to cut 500 jobs in February. She will report to Mark Tritton, Bed Bath & Beyond’s president and CEO.
Davis was recently chief digital marketing officer at Victoria’s Secret parent company, L Brands Inc. Prior to joining L Brands in 2018, Davis held executive roles at Walt Disney Co. and Walmart.
Geoff Cottrill, Coca-Cola Senior Vice President Of Strategic Marketing, Steps Down
Geoff Cottrill, Coca-Cola’s senior VP of strategic marketing, is leaving the company after two years, effective June 1, Ad Age reports. The company’s US VP of strategy and planning for bottler delivered brands Alpa Sutaria will oversee marketing until Coca-Cola finds a replacement.
Cottrill also worked at Coca-Cola from 1996-2005 during which time he oversaw the brand’s Nascar sponsorship. He then joined Converse as CMO, followed by a position at MullenLowe Boston as president in 2016.
TikTok India Names Ashok Cherian As Marketing Head
TikTok has appointed Ashok Cherian as the marketing head for India to oversee the platform’s overall brand strategy and marketing efforts, according to Financial Express.
Previously, Cherian led marketing and revenue initiatives at Applause Entertainment and served as CMO at SMAASH Entertainment.
The Fresh Market Hires Kevin Miller As Chief Marketing Officer
The Fresh Market has brought on Kevin Miller as CMO, replacing interim CMO Dan Portnoy, who took over when CMO Mary Kellmanson left the company in February. Most recently, Miller served as CMO at Natural Grocers. Prior to that, Miller was president of KMMP Media Group.
Walgreens Looks For New Global Agency
Walgreens is searching for a new agency to “accelerate its digital transformation,” marking the first big pitch amid the pandemic. Since 2017, WPP has handled Walgreens’ global advertising account. Walgreens Boots Alliance spends $182 million on Walgreen alone on measured media in the US, according to Convergence.
The Cleveland Browns Hire Dino Bernacchi As Marketing Leader
The Cleveland Browns have named former CMO of Mazda North American Operations, Dino Bernacchi, as the organization’s senior vice president of marketing and media. Bernacchi served three years at Mazda. Prior to that, he spent almost eight years at Harley-Davidson and General Motors, respectively.
Funko Brings On Ginny McCormick As Chief Marketing Officer
Funko has officially announced the appointment of Ginny McCormick as the company’s new CMO. The appointment has been effective since March. McCormick worked for over a decade in various positions at Hasbro, most recently leading its global integrated media organization, leading strategy, investment and measurement for over 20 brands across 34 markets. Prior to Hasbro, she worked at Mattel and Reebok, respectively.
