Joe Jackman is the CEO & Founder of Jackman Reinvents, the world’s first and foremost reinvention company. He’s also the author of The Reinventionist Mindset where he talks about principles that help businesses succeed. 

In this episode Joe and I discuss, you guessed it: change – specifically reinvention. What it means, and why people resist it. Joe says, “Change is hard. Not only just being comfortable with it but embracing it and then getting good at it.” Throughout the interview you’ll hear him speak on how business leaders can make change more acceptable – a positive for their business – and avoid becoming irrelevant. 

After listening to this episode, you’ll realize that the future is now. Marketing leaders need to adapt before the wave is gone and they’re left behind. 

In this episode, you’ll learn:

  • Why people resist change
  • The danger of doing the math
  • What’s necessary to be successful at change

Key Highlights:

  • [01:52] Joe’s transformational summer
  • [06:30] Becoming a reinventionist  
  • [10:35] The roots of resisting change
  • [14:35] Pushing the status quo
  • [17:20] Being a part of creating the future
  • [19:08] Don’t do the math 
  • [23:24] How to become successful at change
  • [28:07] Companies who are embracing change
  • [32:32] The benefit of a non-linear path
  • [35:45] Where does it come from? 
  • [40:37] A defining experience that made Joe who he is today 
  • [42:12] Joe’s advice to his younger self
  • [44:16] Joe’s impact purchase
  • [46:10] The brands and companies Joe follows
  • [49:35] What Joe says is today’s biggest threat and opportunity for marketers

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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.