EA Sports Fitness has been the first real discernible hit for EA on the Nintendo Wii, so much so that teams devoted to other projects on PS3 and Xbox 360 were recently pulled off those projects to concentrate on beefing up the game s activities.
The fruits of that labor will come to bear on November 17, as the first expansion in the series makes its way onto Wii.
From Gamespot: {link no longer active}
The new game comes in the form of EA Sports Active More Workouts, which will arrive on the Wii in November. The game will include a new six-week challenge, and EA Sports boss Peter Moore got onstage to show off one of the new workouts, which included squats, hurdles, and balance exercises.
This is one of the very few genres that cater much more heavily to women, and it’s a great way to market to a brand new audience that isn’t your everyday gamer. EA realizes this, so kudos to them for reacting quickly to a changing market and taking advantage.
