Vinoo Vijay, now CMO of Truist Financial, is back on the show to discuss purpose-driven strategic marketing. During his first episode with us, Vinoo shared his story about coming to the U.S. at age seventeen, eventually leading him to be the CMO at H&R Block, Ally, and now Truist.

In this episode, Vinoo and I discuss how his team carefully balances technology with touch to create a client experience unlike any other in the banking space. Vinoo shares about developing and positioning the Truist brand, how his team reinforces purpose on a daily basis, and his vision for marketing.

Listen in for Vinoo’s advice on weaving your purpose into your daily life and making your strategic marketing efforts a success.

In this episode, you’ll learn:

  • Empower your team to align their personal purpose with your organization’s purpose
  • Identify your problem before attempting a solution
  • Reinforce your purpose on a daily basis

Things to listen for:

  • [03:00] Vinoo’s career journey and passion for finance
  • [08:00] Making a positive impact as a company
  • [11:30] Managing the evolution of Truist
  • [13:00] Creating a space where people want to be
  • [15:30] Developing and positioning the Truist brand
  • [20:45] Reinforcing purpose on a daily basis
  • [23:00] Aligning personal and organizational purpose
  • [26:00] Connecting client experience with business needs
  • [30:00] Vinoo’s vision for strategic marketing
  • [35:30] What CMOs need to do to be successful
  • [36:15] What marketers should be learning more about
  • [38:20] The biggest threat and opportunity for marketers today

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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.