From The Los Angeles Times:
Of the 2,025 U.S. adults surveyed, 69% said they didn’t know enough about Twitter to comment on the service.
Compare that to just 17% of advertisers who admitted to not knowing much about the website — a group whose colleagues would, if they found out about said confession, probably take them out back “Old Yeller” style.
We get it, you and everyone you know are on Twitter, but this circle of friends is pretty tight, and it takes stories like this to remind you that yes, there are people outside the Twittersphere. Way outside.
If anything, these numbers should serve to tone down the unabashed love Twitter receives from marketing and business folks who have yet to uncover its true (if there is any) potential.
But if you re a Twitter believer and think the micro-blogging platform is the wave of the future, just remember, the majority of your consumers don t even know what it is, even if Oprah is on it.
Just make sure, when you talk Twitter with consumers, you tell them exactly what that means to them.
