If you’re curious about all the hubbub surrounding virtual goods, Microsoft just launched a PC version of their Xbox Avatar Marketplace store on Xbox.com.

Here you can take a look at a number of virtual clothing collections from a number of studios, from the game-related Gears of War and Halo lines, to the Adidas and Quiksilver brands.

If you’ve been reading us for awhile, you’ll know we’re bullish on these virtual items adding to the credibility and exposure of these brands to consumers who are ahead of the game and who are, by and large, the ones who start the trends and word of mouth that’s otherwise difficult to get.

In the meantime, can someone buy us one of those funky Fable II top hats?