This week we’re highlighting a few announcements in the enterprise space for Mixed Reality (XR). This is telling for the XR space as more and more businesses are using virtual reality and augmented reality to better develop tools and work collaboratively with remote employees. As a marketer we should always be aware of how technology is shaping our business and how we can implement tools to complement workflow. This week we’ll discuss a few items that can do just that.
Spatial Brings Remote Employees Together
What’s Happening: Spatial looks to build out how brands and teams work collaboratively with a global workforce and has raised 14M to continue work on their collaborative AR tool that let’s remote employees work together through augmented workspaces. Think Slack or Google Hangouts, but one where you can visually see and work with each other through a shared virtual workspace.
Why It Matters: Over the last 5 years there has been a 44 percent growth increase in remote work. In order to adapt to this shift of flexible work becoming the new standard, tools will be necessary to bring employees across disciplines so they can collaborate effectively. Spatial looks to jump into that market to bring people together over work in a way that feels natural and supports collaboration.
Canon Still In The Augmented Reality Game
What’s Happening: Canon announced it’s AR successor with some really impressive visuals. Beyond hyper photorealism, Canon is touting many new features to make AR 3D models seamlessly integrate with real life objects.
Why it Matters: Oftentimes when we think of augmented reality, it’s for fun or marketing purposes. However, advancements in technology are providing businesses with the tools to create efficiencies across many development processes. If you’re looking to create a better workflow, it might be time to look into XR enterprise solutions for your business.
VR In The Cloud
What’s Happening: Amazon announces Wavelength, a new addition to Amazon Web Services (AWS) called Wavelength for 5G devices. Wavelength promises single digit millisecond latency for AR/VR applications that are latency-sensitive applications over 5G connections.
Why It Matters: Currently high-end virtual reality devices rely on expensive local computing. Wavelength aims to take that processing into the cloud to render and AR and VR content remotely. This drastically reduces the processing power required for applications that require low-latency and can let battery-powered devices take advantage without the need for said expensive local computing and enables these devices to access from any 5G location. Varjo, the maker of high-end VR enterprise headsets, believes this is a necessary step to scale VR usage.
